PHAC: Awareness Campaign Materials – Resource Guide

In collaboration with the Public Health Agency of Canada (PHAC), marketing communications agency Banfield has developed this Resource Guide for community organizations working to address sexually transmitted and blood borne infections. It is intended to equip community organizations with tools that will be helpful in the development and evaluation of awareness materials.

 

The content provided includes:

  • Suggestions for process – the steps to be taken to ensure effective materials are developed
  • Key success factors and pitfalls in the writing and design of awareness materials
  • Guidelines for briefing resources to ensure that the key elements that influence conceptual development – such as target audience, objective of the creative, key message, brand linkage – are understood
  • Considerations for French executions – how to ensure a concept is adapted and not just translated
  • Evaluative tools and guidelines, that are simple and efficient to use, like a creative checklist
  • Recommended approach for managing diverse perspectives and/or situations where large groups are involved in approvals

 

PHAC – Banfield Resource Guide – English (pdf)
PHAC – Materiel de campagne de sensibilisation – French (pdf)